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This is the best Udemy Introduction to Programmatic Advertising – Digital Marketing coupon code discount for 2026.

So if you’re interested in Ben Silverstein’s “Introduction to Programmatic Advertising – Digital Marketing” course, which will help you increase your Marketing skills, get your discount on this Udemy online course up above while it’s still available. (The coupon code will be instantly applied.)

Introduction to Programmatic Advertising – Digital Marketing review for 2026

In our review of this course, we try to help you answer all of your most important questions about Introduction to Programmatic Advertising – Digital Marketing as quickly and efficiently as possible, so that you can determine whether this online education training is worth your time and money.

Feel free to jump to whatever question you want answered the most.

Here’s what you’ll learn:

Why use ITPA-DM as an abbreviation of the course name?

During our Introduction to Programmatic Advertising – Digital Marketing course review, you might sometimes see us refer to it as ITPA-DM for the following 2 reasons:

1. We created the acronym by taking the first letter of every word (which was very ingenious and innovative, we know)
2. We’re lazy and ITPA-DM is simpler and easier for reviewing purposes

The full course name is 60 characters long, including blanks, while ITPA-DM is 7 characters long.

You do the math.

Okay, we’ll do the math. We’re saving 53 characters every time we use ITPA-DM.

So, just a heads up that we’ll be using this abbreviation sometimes, so you’re not left scratching your head and wondering what the heck we’re talking about whenever we refer to ITPA-DM throughout the remainder of this review.

Is the Introduction to Programmatic Advertising – Digital Marketing course for you?

To determine whether Ben Silverstein’s Udemy course is a good fit for you or not, ask yourself the following questions down below.

The more you answer “yes” to each question, the more likely it is that you’ll like this course.

Can you understand what Ben Silverstein’s course is about in 30 seconds or less?

Hopefully, you can easily grasp in 10 seconds or less what this online course is about simply by taking a look at the title that Ben Silverstein chose for the course, “Introduction to Programmatic Advertising – Digital Marketing”, as well as its subtitle: “Learn the inner workings of a massive digital industry – How advertisers use programmatic to execute their digital buys”.

This combo of title and subtitle should be enough to communicate the purpose of the training if Ben Silverstein is a good, clear communicator (which, of course, you want in a teacher).

In our opinion, if you still don’t know what ITPA-DM is about after looking at these two things, then this is a red flag, and you might be better off not taking this class.

Among other things, it means Ben Silverstein hasn’t clearly and accurately conveyed what the course is about and might not be the best teacher for you.

For similar reasons, it’s important that you’re able to clearly understand what Introduction to Programmatic Advertising – Digital Marketing is all about from the first few lines of the course description.

So take just a few seconds to read the opening lines down below and see what you think of them. 

Opening lines of Ben Silverstein’s official description of ITPA-DM

UPDATE: Einführung in Programmatic Advertising gibt es jetzt auch auf Deutsch! Schalten Sie einfach die deutschen Untertitel ein, wenn Sie das Video starten, und sehen Sie, wie der gesamte Kurs ins Deutsche übersetzt wird. Hallo an meine Freunde aus Deutschland! (Now available in German!)

Have you heard the term Programmatic Advertising before? What about RTB? Maybe you’ve heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do?

See you in the course!

(Read more about this course on the official course page.)

Does ITPA-DM pass the 30 Seconds Test?

You can read a lot more about Introduction to Programmatic Advertising – Digital Marketing on the official course page on Udemy, but the point is this: are the title, subtitle, and just the first few lines of the description enough to help you understand what the course is about?

If so, Ben Silverstein has done a good job and can be considered more trustworthy and a good communicator, which are important qualities for any teacher.

And, if not, maybe you’re better off looking at other Marketing classes that are more clearly defined and more tailored to your specific interests.

Did Introduction to Programmatic Advertising – Digital Marketing appeal to you in 30 seconds or less?

Now that you’ve done the 30 Second Test with ITPA-DM above, what is your gut reaction to this Marketing course with only the basic information of its title, subtitle, and the first few opening lines of its official course summary?

Did Ben Silverstein do a good job conveying its subject matter, and did it immediately get your attention and appeal to you?

If so, Ben Silverstein’s online course is certainly worth considering some more.

But if not, perhaps it’s in your best interest to consider some other Marketing courses instead, because clear communication and being able to hook and maintain your interest are two very important qualities for your online learning success.

Does Ben Silverstein sound like a course instructor you’d like to learn from?

You’ve already learned how to use The 30 Second Test to make a quick evaluation of whether the ITPA-DM course is worth taking.

We have a similar 15 Second Bio Test where you read only the first few lines of an instructor’s background — in this case, Ben Silverstein’s background — and then you make a quick, snap judgment as to whether you think the instructor would be ideal for you.

There is no right or wrong answer. It’s just about going with your gut instinct. What might appeal to one potential student might alienate another, and vice versa.

(FYI, all Udemy instructors, including Ben Silverstein, have a Udemy profile on their course page, so you can easily check for a bio and background on the Udemy website that way. We’re only including the first few lines of the bio down below for The 15 Second Bio Test).

Opening lines from Ben Silverstein’s Udemy bio

Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He’s managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he’s not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB’s Learning & Development and certification group.

(Learn more about this instructor on the official course page.)

What did you think about Ben Silverstein after reading just the first few lines of the bio above?

After reading just the first few lines about Ben Silverstein, did it make you more or less interested in taking the ITPA-DM course?

And did it make you feel like Ben Silverstein was more or less credible and qualified to teach Introduction to Programmatic Advertising – Digital Marketing?

Finally, overall, did you feel like you’d receive the proper training from the instructor of this Marketing course?

As always, we encourage you to listen to your gut instinct, which is different for every student.

Are the ITPA-DM lessons clear, specific, and organized well?

Part of the (good) problem with Udemy’s online courses, such as the Introduction to Programmatic Advertising – Digital Marketing course, is that the instructors are constantly updating them, including adding and renaming lessons.

So it makes no sense whatsoever for us to list out all the modules and lessons in the ITPA-DM course here, because you can just as easily go to the Udemy course page and get all the up to date course structure as of right now.

We do, however, have some tips about reviewing Ben Silverstein’s course structure, so that you can get a better sense of whether this program is worth your time or not.

In a nutshell, you want to scan the the titles of the different sections and lessons of the course, and verify that they are clearly relevant to the course’s name, Introduction to Programmatic Advertising – Digital Marketing, as well as the course’s subtitle, Learn the inner workings of a massive digital industry – How advertisers use programmatic to execute their digital buys.

If the section names and lessons are clear, specific, and relevant, then it’s a good sign that ITPA-DM is potentially a good, useful course for you, and you can have more confidence in Ben Silverstein’s teaching abilities and lesson planning.

On the other hand, if the module names are confusing, vague, or irrelevant, then this is a red flag, which might indicate that the program is worth skipping.

Have you taken some free lessons from Ben Silverstein that you enjoyed?

Have you already learned something from Ben Silverstein that you valued or enjoyed?

For example, does the Introduction to Programmatic Advertising – Digital Marketing training have some free lessons that you can try? (Almost all Udemy instructors will give you at least one or two lessons for free to help you make a better, more informed decision before enrolling in their course.)

But if you weren’t able to get any ITPA-DM lessons for free, have you perhaps watched a YouTube video by Ben Silverstein, or perhaps come across this instructor’s thoughts on Quora, Facebook, LinkedIn, Github, Reddit, or some other platform?

Or have you perhaps even taken one of Ben Silverstein’s free courses or free webinars? (Many online teachers offer these freebies, which is a great way to get to know them and evaluate their teaching methods before buying one of their courses.)

In any case, the more familiar you are with Ben Silverstein’s teaching methods, and the more you enjoy them, the more likely it is that Introduction to Programmatic Advertising – Digital Marketing will be a good fit for you.

(P.S.: We strongly encourage you to seek out some free instruction from Ben Silverstein before purchasing this course, since it’s one of the best ways to determine whether ITPA-DM will be helpful for you.)

Are “Introduction to Programmatic Advertising – Digital Marketing” reviews generally positive?

On the bottom of the ITPA-DM page, you can read student reviews of the class.

Prior to August 30, 2026, there were 1,828 students enrolled, 744 reviews / ratings, and it was overall rated 4.4 out of 5.

Obviously, the more highly other students rate ITPA-DM the better, but no matter what, keep an open mind when reading the reviews, since you might still like a course a great deal that other students dislike.

After all, everyone’s got their own opinion.

We recommend that you spend only a couple minutes scanning the ITPA-DM reviews to get an overall sense of them. You don’t have to read each one!

Is Ben Silverstein responsive to student questions in the ITPA-DM training?

You can see what other students have to say about this in their ITPA-DM reviews.

But, our simple all time favorite way of gauging an instructor’s responsiveness is to simply email the instructor and see if or how they respond.

In this case, Udemy has a messaging system for students / anyone who has an account, and you can send Ben Silverstein a message through this system quite easily, even if you haven’t bought ITPA-DM yet.

For example, you could say, “Hi, and I came across ITPA-DM while looking at Marketing courses on Udemy. If I enroll in your training, would you mind if I asked you any questions along the way?”

If you use this approach, the response (or lack of response) from the professor will tell you everything.

Obviously, the quicker the response the better!

Are you comfortable going through the lessons in Introduction to Programmatic Advertising – Digital Marketing on your own, online?

This is a big one, because Introduction to Programmatic Advertising – Digital Marketing is an online course as opposed to a course that you physically take in a classroom.

Of course, you will need a good internet connection to have access to the course material and lessons, but beyond that, you also have to be comfortable being self motivated to some degree, being on your own, and not having any physical interaction with any of the other students taking Introduction to Programmatic Advertising – Digital Marketing.

Yes, you will be able to interact with the students and the teacher, Ben Silverstein, online, but it’s a different kind of experience than what you’d get if you were interacting with them in person.

This is not a big deal to most people, but it might be something for you to consider if you feel like you do better taking classes in person rather than learning online.

Do the pros / benefits of ITPA-DM make it worth your time?

Ideally, if you’ve gone through the evaluation steps above, you have a list of positive things about the Introduction to Programmatic Advertising – Digital Marketing training that looks something like this:

• The purpose of ITPA-DM can be clearly grasped and understood, and its lesson structure is clear, specific, and well organized
• Ben Silverstein is well qualified to teach this subject matter, has good teaching abilities, and is responsive to student questions
• Other ITPA-DM students have great things to say about the program

Other benefits include:

• You get to go through ITPA-DM at your own pace
• You join a community of 1,828 other students taking the course
• You get lifetime access to the training
• All updates to the training are free
• You have a 30 day money back guarantee

Even if there are some things that you don’t like about the program, so what?

The question is simply this: do you think that ITPA-DM would be worth your time, even if there are some things that could be better about it?

Can you comfortably afford ITPA-DM?

Can you comfortably afford the cost of Introduction to Programmatic Advertising – Digital Marketing?

This is an important question to answer, because even if you think ITPA-DM sounds like the greatest online class in the world, it’s still not worth taking if you can’t comfortably afford it!

Before August 30, 2026, the price was $15.99 before any Udemy discount, and you were able to pay with a credit card.

Keep in mind that this is a Udemy online course, and there’s a great chance that you can get a solid discount on ITPA-DM with Udemy coupons / promo codes, especially with the strategies we provide for helping you find the best, most popular coupons available.

We’ll cover that in greater detail in the next section, because at the end of the day, its important that you can learn whatever you want to learn without getting into a lot of credit card debt.

How can you maximize your discount on Introduction to Programmatic Advertising – Digital Marketing?

By far, the easiest way to get the best and biggest discount on this course is to use the Introduction to Programmatic Advertising – Digital Marketing discount code link at the top of this page.

It will instantly give you the best coupon code we could find for Ben Silverstein’s online training.

We don’t believe there’s a bigger discount than the one we provided, but if for some reason you’d like to try find one, you can use the methods below to hunt for the best ITPA-DM course coupons and promo codes you can find.

FYI, the methods below will help you not just with getting ITPA-DM for a better price, but also with any other Ben Silverstein Udemy course that you’d like to get for cheaper.

How can Google help you get a ITPA-DM discount?

To use this method, do a Google search for the ITPA-DM training, but in your search query, be sure to add words like coupon code, promo code, deal, sale, discount, and Udemy.

For example, you might do a search for “Udemy Introduction to Programmatic Advertising – Digital Marketing promo code” or “Introduction to Programmatic Advertising – Digital Marketing udemy coupon codes” and see what turns up.

Similarly, you can use the same combination of search terms with Ben Silverstein’s name and see what happens.

For example, you might do a Google search for “Ben Silverstein Udemy coupons” or “Ben Silverstein course coupon codes” and see if that helps you.

However, in general, it’s far more powerful to do a search for deals and coupon codes with the actual training’s name, than with the instructor’s name.

So in this case, for example, prioritize searches for “Introduction to Programmatic Advertising – Digital Marketing coupons” rather than “Ben Silverstein coupons”.

How can a Udemy sale get you ITPA-DM for cheaper?

Every once in while, Udemy will do a sitewide sale where they offer all (or almost all) their courses at a discounted price. For example, one of the best sales is where every course is only $10 or $9.99.

So, if you’re interested in saving as much money as possible, you could wait and see if you can get ITPA-DM for this cheaper Udemy sale price one day.

The problem is that these sales only occur sporadically, so you might be waiting for a while. Also, if Ben Silverstein decides not to participate in the site wide sale, then you won’t get a discount on ITPA-DM, even though you could get a great discount on almost any other class at Udemy!

To understand this, think of there as being two different coupon categories for the ITPA-DM course. Category one is an official Udemy coupon (which instructors can opt out of), while category two is a coupon offered directly by the instructor.

At the end of the day, it doesn’t matter what kind of a coupon tag you’re dealing with (for example, “officially from Udemy” or “officially from the instructor”), as long as long as as you’re dealing with active coupons that get you a better price.

How can you get a ITPA-DM discount from Ben Silverstein?

If you’re really serious about getting “Introduction to Programmatic Advertising – Digital Marketing” for the cheapest price possible, then perhaps one of the most powerful things you can do is get a coupon code straight from Ben Silverstein, instead of waiting for a Udemy sale.

To do this, you can use either the direct approach or an indirect approach to try to get your discount.

With the direct approach, the big idea is to simply get Ben Silverstein’s contact info in some way or another (whether it’s email, or Twitter, or whatever else).

Then you send a message saying something like “I’m interested in enrolling in Introduction to Programmatic Advertising – Digital Marketing. Do you happen to currently have an active coupon code for it that I could use?” (And then, hopefully, you’ll get a reply with your discount code.)

On the other hand, with the indirect approach, you join Ben Silverstein’s mailing list, if you can find it, and then you hope that at some time ITPA-DM will be promoted to you at a discount.

By far, the more powerful approach is the direct approach, because it tends to get results faster. But you can experiment with the indirect approach and see if it works for you.

Can you get ITPA-DM for free?

Of course, the best possible price for the ITPA-DM training is free! As in, you pay no money whatsoever.

And guess what? Sometimes Udemy instructors provide coupon codes that enable students to take their courses for free. So, perhaps it’s possible that Ben Silverstein has done this.

Basically, if you’re trying to get this program for free, you will want to search for the course’s name along with other words like free coupon, or 100 off coupon.

For example, you might do a google search for “Introduction to Programmatic Advertising – Digital Marketing free coupon” or “Introduction to Programmatic Advertising – Digital Marketing 100 off coupon” and see what happens.

But keep this in mind: often, Udemy teachers will offer a free coupon for their course when it first opens to get some publicity and reviews. And then, after a few days, they’ll make the coupon expired.

So even Ben Silverstein has offered free coupons for ITPA-DM in the past, the odds are likely they will all be currently expired. This is a common pattern that we have found.

What about a ITPA-DM free download?

It’s important to understand that there’s a difference between getting full access to the ITPA-DM training for free legally with a free coupon code vs. finding a way to download ITPA-DM illegally.

If you really want to go the download route, you can do a google search for something like “Introduction to Programmatic Advertising – Digital Marketing download”.

And if that doesn’t get you the results you want, you can add the word “free” to your search.

For example, perhaps you could do a google search for “Introduction to Programmatic Advertising – Digital Marketing free download”.

However, even if you get some results from these searches, we do not recommend that you take this course of action.

First of all, there are some shady sites out there that could be trying to infect your computer.

Second, Ben Silverstein created this course and deserves monetary compensation for it.

And third, if you go the free download route, you’ll be missing out on a lot of value, because you won’t be able to ask the instructor questions or interact with the other 1,828 students enrolled in the program.

Can you get a refund on Introduction to Programmatic Advertising – Digital Marketing if you don’t like it?

Let’s say that you used our tips above, and you were able to buy the ITPA-DM training at a fantastic discounted price. So at this point, you’re super excited.

Then, you actually dive into Ben Silverstein’s course, and you discover that it just isn’t for you for whatever reason.

And now you’re super bummed, because you feel like it wasn’t money well spent.

Well, guess what?

Udemy offers a rock solid 30 day money back guarantee on all their courses, so you can get a refund on ITPA-DM no matter what. And this means there is absolutely no risk.

Indeed, even if you left a super negative, critical review on the ITPA-DM training, and then asked for your money back, you’d get a refund. For better or worse, there’s nothing Ben Silverstein could do about it, since it is simply Udemy policy.

To sum it up: yes, you can get a full refund, so at the end of the day, don’t worry about the possibility of purchasing ITPA-DM and not liking it, since you can always get your money back.

What is OCP’s overall rating of Introduction to Programmatic Advertising – Digital Marketing?

During this ITPA-DM review, you’ve learned about some of the unusual ways we like to evaluate courses, such as with The 30 Second Test and The 15 Second Bio Test.

So our overall review process is perhaps a little unusual and different from other reviews out there. Keep this in mind when you consider the overall rating / score that we have given this course.

Anyway, after taking a look at the ITPA-DM training, the instructor, Ben Silverstein, and reading what other students have said about this program, we give it an overall rating of 4.8 out of 5.

Ultimately, though, what matters most is what you would rate it based on the same criteria.

What are some potential alternatives to Introduction to Programmatic Advertising – Digital Marketing?

If you like this course, you might also be interested in:

1. How To Do Social Media Marketing for Businesses (Facebook)

Become A Pro. Learn Social Media Marketing Tactics and Techniques to Build A Local/Online Business

Taught by Social Media Marketer

2. Website Traffic Without SEO: 3 Traffic Boosting Case Studies

Learn the exact steps required to drive traffic to any website while watching 3 new websites grow traffic & get results

Taught by Helping Web Design & SEO Startups

3. 2019 Complete Marketing Masterclass #1 | Your Model

Session 1: Build you Model, Digital Marketing, Modelling, Scaling, Content, Social,…

Taught by VP of Marketing

4. SEO Keyword Research Made Easy + FREE Research Software

Search Engine Optimization (SEO) is hard. Find the best easy-to-rank keywords and keyphrases in Google, Bing & Yahoo.

Taught by Sales Funnel Consultant & Builder

5. Affiliate marketing for beginners: Get traffic and sales

Learn how to promote affiliate links to get passive income online

Taught by Affiliate marketer and WordPress developer

TLDR: Just the quick facts about ITPA-DM

Okay, if all of this was Too Long Didn’t Read for you, here is the Cliff’s Notes version of what ITPA-DM’s online training is all about:

ITPA-DM coupon & course info

Course Name: Introduction to Programmatic Advertising – Digital Marketing

Subtitle: Learn the inner workings of a massive digital industry – How advertisers use programmatic to execute their digital buys

Instructor: Taught by Ben Silverstein

Category: Marketing

Subcategory: Digital Marketing

Provided by: Udemy

Price: $15.99 (before discount)

Free coupon code: Get Udemy coupon code discount at top of page (no charge for coupon, especially since we are compensated for referrals via affiliate marketing)

ITPA-DM review info & popularity

Prior to August 30, 2026…

Students: 1,828 students enrolled

Ratings: 744 reviews

Rank: ranked #455 in Udemy Marketing Courses in Udemy Marketing Courses

Rankings tip: rankings change all the time, so even if Introduction to Programmatic Advertising – Digital Marketing is a bestseller or one of the top Udemy courses one year, it doesn’t mean it will be a top Udemy course the next year

ITPA-DM final details

Languages: English

Skill level: Intermediate

Lectures: 17 lectures lectures lessons

Duration: 1 total hour hours of video

What you get: Learn what programmatic advertising is from a 10,000 foot view

Target audience: Digital advertising professionals

Requirements: Baseline knowledge of the digital marketing space

Access: Lifetime access

Peace of mind: 30 day money back guarantee

Availability: available online, as well as on iOS and Android

Download options: check course to see if you can download lessons