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This is the best Udemy Gamification & Behavioral Design: The Octalysis Framework coupon code discount for 2026.

So if you’re interested in Yu-kai Chou’s “Gamification & Behavioral Design: The Octalysis Framework” course, which will help you increase your Design skills, get your discount on this Udemy online course up above while it’s still available. (The coupon code will be instantly applied.)

Gamification & Behavioral Design: The Octalysis Framework review for 2026

In our review of this course, we try to help you answer all of your most important questions about Gamification & Behavioral Design: The Octalysis Framework as quickly and efficiently as possible, so that you can determine whether this online education training is worth your time and money.

Feel free to jump to whatever question you want answered the most.

Here’s what you’ll learn:

Why use G&BDTOF as an abbreviation of the course name?

During our Gamification & Behavioral Design: The Octalysis Framework course review, you might sometimes see us refer to it as G&BDTOF for the following 2 reasons:

1. We created the acronym by taking the first letter of every word (which was very ingenious and innovative, we know)
2. We’re lazy and G&BDTOF is simpler and easier for reviewing purposes

The full course name is 57 characters long, including blanks, while G&BDTOF is 7 characters long.

You do the math.

Okay, we’ll do the math. We’re saving 50 characters every time we use G&BDTOF.

So, just a heads up that we’ll be using this abbreviation sometimes, so you’re not left scratching your head and wondering what the heck we’re talking about whenever we refer to G&BDTOF throughout the remainder of this review.

Is the Gamification & Behavioral Design: The Octalysis Framework course for you?

To determine whether Yu-kai Chou’s Udemy course is a good fit for you or not, ask yourself the following questions down below.

The more you answer “yes” to each question, the more likely it is that you’ll like this course.

Can you understand what Yu-kai Chou’s course is about in 30 seconds or less?

Hopefully, you can easily grasp in 10 seconds or less what this online course is about simply by taking a look at the title that Yu-kai Chou chose for the course, “Gamification & Behavioral Design: The Octalysis Framework”, as well as its subtitle: “Learn the 8 Core Drives that motivate us all (beyond Points, Badges, and Leaderboards)”.

This combo of title and subtitle should be enough to communicate the purpose of the training if Yu-kai Chou is a good, clear communicator (which, of course, you want in a teacher).

In our opinion, if you still don’t know what G&BDTOF is about after looking at these two things, then this is a red flag, and you might be better off not taking this class.

Among other things, it means Yu-kai Chou hasn’t clearly and accurately conveyed what the course is about and might not be the best teacher for you.

For similar reasons, it’s important that you’re able to clearly understand what Gamification & Behavioral Design: The Octalysis Framework is all about from the first few lines of the course description.

So take just a few seconds to read the opening lines down below and see what you think of them. 

Opening lines of Yu-kai Chou’s official description of G&BDTOF

This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou.

After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other.

This course is all about changing Desired Actions through Gameful and Behavioral Design!

(Read more about this course on the official course page.)

Does G&BDTOF pass the 30 Seconds Test?

You can read a lot more about Gamification & Behavioral Design: The Octalysis Framework on the official course page on Udemy, but the point is this: are the title, subtitle, and just the first few lines of the description enough to help you understand what the course is about?

If so, Yu-kai Chou has done a good job and can be considered more trustworthy and a good communicator, which are important qualities for any teacher.

And, if not, maybe you’re better off looking at other Design classes that are more clearly defined and more tailored to your specific interests.

Did Gamification & Behavioral Design: The Octalysis Framework appeal to you in 30 seconds or less?

Now that you’ve done the 30 Second Test with G&BDTOF above, what is your gut reaction to this Design course with only the basic information of its title, subtitle, and the first few opening lines of its official course summary?

Did Yu-kai Chou do a good job conveying its subject matter, and did it immediately get your attention and appeal to you?

If so, Yu-kai Chou’s online course is certainly worth considering some more.

But if not, perhaps it’s in your best interest to consider some other Design courses instead, because clear communication and being able to hook and maintain your interest are two very important qualities for your online learning success.

Does Yu-kai Chou sound like a course instructor you’d like to learn from?

You’ve already learned how to use The 30 Second Test to make a quick evaluation of whether the G&BDTOF course is worth taking.

We have a similar 15 Second Bio Test where you read only the first few lines of an instructor’s background — in this case, Yu-kai Chou’s background — and then you make a quick, snap judgment as to whether you think the instructor would be ideal for you.

There is no right or wrong answer. It’s just about going with your gut instinct. What might appeal to one potential student might alienate another, and vice versa.

(FYI, all Udemy instructors, including Yu-kai Chou, have a Udemy profile on their course page, so you can easily check for a bio and background on the Udemy website that way. We’re only including the first few lines of the bio down below for The 15 Second Bio Test).

Opening lines from Yu-kai Chou’s Udemy bio

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, BCG, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

(Learn more about this instructor on the official course page.)

What did you think about Yu-kai Chou after reading just the first few lines of the bio above?

After reading just the first few lines about Yu-kai Chou, did it make you more or less interested in taking the G&BDTOF course?

And did it make you feel like Yu-kai Chou was more or less credible and qualified to teach Gamification & Behavioral Design: The Octalysis Framework?

Finally, overall, did you feel like you’d receive the proper training from the instructor of this Design course?

As always, we encourage you to listen to your gut instinct, which is different for every student.

Are the G&BDTOF lessons clear, specific, and organized well?

Part of the (good) problem with Udemy’s online courses, such as the Gamification & Behavioral Design: The Octalysis Framework course, is that the instructors are constantly updating them, including adding and renaming lessons.

So it makes no sense whatsoever for us to list out all the modules and lessons in the G&BDTOF course here, because you can just as easily go to the Udemy course page and get all the up to date course structure as of right now.

We do, however, have some tips about reviewing Yu-kai Chou’s course structure, so that you can get a better sense of whether this program is worth your time or not.

In a nutshell, you want to scan the the titles of the different sections and lessons of the course, and verify that they are clearly relevant to the course’s name, Gamification & Behavioral Design: The Octalysis Framework, as well as the course’s subtitle, Learn the 8 Core Drives that motivate us all (beyond Points, Badges, and Leaderboards).

If the section names and lessons are clear, specific, and relevant, then it’s a good sign that G&BDTOF is potentially a good, useful course for you, and you can have more confidence in Yu-kai Chou’s teaching abilities and lesson planning.

On the other hand, if the module names are confusing, vague, or irrelevant, then this is a red flag, which might indicate that the program is worth skipping.

Have you taken some free lessons from Yu-kai Chou that you enjoyed?

Have you already learned something from Yu-kai Chou that you valued or enjoyed?

For example, does the Gamification & Behavioral Design: The Octalysis Framework training have some free lessons that you can try? (Almost all Udemy instructors will give you at least one or two lessons for free to help you make a better, more informed decision before enrolling in their course.)

But if you weren’t able to get any G&BDTOF lessons for free, have you perhaps watched a YouTube video by Yu-kai Chou, or perhaps come across this instructor’s thoughts on Quora, Facebook, LinkedIn, Github, Reddit, or some other platform?

Or have you perhaps even taken one of Yu-kai Chou’s free courses or free webinars? (Many online teachers offer these freebies, which is a great way to get to know them and evaluate their teaching methods before buying one of their courses.)

In any case, the more familiar you are with Yu-kai Chou’s teaching methods, and the more you enjoy them, the more likely it is that Gamification & Behavioral Design: The Octalysis Framework will be a good fit for you.

(P.S.: We strongly encourage you to seek out some free instruction from Yu-kai Chou before purchasing this course, since it’s one of the best ways to determine whether G&BDTOF will be helpful for you.)

Are “Gamification & Behavioral Design: The Octalysis Framework” reviews generally positive?

On the bottom of the G&BDTOF page, you can read student reviews of the class.

Prior to July 18, 2026, there were 7,529 students enrolled, 3,264 reviews / ratings, and it was overall rated 4.4 out of 5.

Obviously, the more highly other students rate G&BDTOF the better, but no matter what, keep an open mind when reading the reviews, since you might still like a course a great deal that other students dislike.

After all, everyone’s got their own opinion.

We recommend that you spend only a couple minutes scanning the G&BDTOF reviews to get an overall sense of them. You don’t have to read each one!

Is Yu-kai Chou responsive to student questions in the G&BDTOF training?

You can see what other students have to say about this in their G&BDTOF reviews.

But, our simple all time favorite way of gauging an instructor’s responsiveness is to simply email the instructor and see if or how they respond.

In this case, Udemy has a messaging system for students / anyone who has an account, and you can send Yu-kai Chou a message through this system quite easily, even if you haven’t bought G&BDTOF yet.

For example, you could say, “Hi, and I came across G&BDTOF while looking at Design courses on Udemy. If I enroll in your training, would you mind if I asked you any questions along the way?”

If you use this approach, the response (or lack of response) from the professor will tell you everything.

Obviously, the quicker the response the better!

Are you comfortable going through the lessons in Gamification & Behavioral Design: The Octalysis Framework on your own, online?

This is a big one, because Gamification & Behavioral Design: The Octalysis Framework is an online course as opposed to a course that you physically take in a classroom.

Of course, you will need a good internet connection to have access to the course material and lessons, but beyond that, you also have to be comfortable being self motivated to some degree, being on your own, and not having any physical interaction with any of the other students taking Gamification & Behavioral Design: The Octalysis Framework.

Yes, you will be able to interact with the students and the teacher, Yu-kai Chou, online, but it’s a different kind of experience than what you’d get if you were interacting with them in person.

This is not a big deal to most people, but it might be something for you to consider if you feel like you do better taking classes in person rather than learning online.

Do the pros / benefits of G&BDTOF make it worth your time?

Ideally, if you’ve gone through the evaluation steps above, you have a list of positive things about the Gamification & Behavioral Design: The Octalysis Framework training that looks something like this:

• The purpose of G&BDTOF can be clearly grasped and understood, and its lesson structure is clear, specific, and well organized
• Yu-kai Chou is well qualified to teach this subject matter, has good teaching abilities, and is responsive to student questions
• Other G&BDTOF students have great things to say about the program

Other benefits include:

• You get to go through G&BDTOF at your own pace
• You join a community of 7,529 other students taking the course
• You get lifetime access to the training
• All updates to the training are free
• You have a 30 day money back guarantee

Even if there are some things that you don’t like about the program, so what?

The question is simply this: do you think that G&BDTOF would be worth your time, even if there are some things that could be better about it?

Can you comfortably afford G&BDTOF?

Can you comfortably afford the cost of Gamification & Behavioral Design: The Octalysis Framework?

This is an important question to answer, because even if you think G&BDTOF sounds like the greatest online class in the world, it’s still not worth taking if you can’t comfortably afford it!

Before July 18, 2026, the price was $194.99 before any Udemy discount, and you were able to pay with a credit card.

Keep in mind that this is a Udemy online course, and there’s a great chance that you can get a solid discount on G&BDTOF with Udemy coupons / promo codes, especially with the strategies we provide for helping you find the best, most popular coupons available.

We’ll cover that in greater detail in the next section, because at the end of the day, its important that you can learn whatever you want to learn without getting into a lot of credit card debt.

How can you maximize your discount on Gamification & Behavioral Design: The Octalysis Framework?

By far, the easiest way to get the best and biggest discount on this course is to use the Gamification & Behavioral Design: The Octalysis Framework discount code link at the top of this page.

It will instantly give you the best coupon code we could find for Yu-kai Chou’s online training.

We don’t believe there’s a bigger discount than the one we provided, but if for some reason you’d like to try find one, you can use the methods below to hunt for the best G&BDTOF course coupons and promo codes you can find.

FYI, the methods below will help you not just with getting G&BDTOF for a better price, but also with any other Yu-kai Chou Udemy course that you’d like to get for cheaper.

How can Google help you get a G&BDTOF discount?

To use this method, do a Google search for the G&BDTOF training, but in your search query, be sure to add words like coupon code, promo code, deal, sale, discount, and Udemy.

For example, you might do a search for “Udemy Gamification & Behavioral Design: The Octalysis Framework promo code” or “Gamification & Behavioral Design: The Octalysis Framework udemy coupon codes” and see what turns up.

Similarly, you can use the same combination of search terms with Yu-kai Chou’s name and see what happens.

For example, you might do a Google search for “Yu-kai Chou Udemy coupons” or “Yu-kai Chou course coupon codes” and see if that helps you.

However, in general, it’s far more powerful to do a search for deals and coupon codes with the actual training’s name, than with the instructor’s name.

So in this case, for example, prioritize searches for “Gamification & Behavioral Design: The Octalysis Framework coupons” rather than “Yu-kai Chou coupons”.

How can a Udemy sale get you G&BDTOF for cheaper?

Every once in while, Udemy will do a sitewide sale where they offer all (or almost all) their courses at a discounted price. For example, one of the best sales is where every course is only $10 or $9.99.

So, if you’re interested in saving as much money as possible, you could wait and see if you can get G&BDTOF for this cheaper Udemy sale price one day.

The problem is that these sales only occur sporadically, so you might be waiting for a while. Also, if Yu-kai Chou decides not to participate in the site wide sale, then you won’t get a discount on G&BDTOF, even though you could get a great discount on almost any other class at Udemy!

To understand this, think of there as being two different coupon categories for the G&BDTOF course. Category one is an official Udemy coupon (which instructors can opt out of), while category two is a coupon offered directly by the instructor.

At the end of the day, it doesn’t matter what kind of a coupon tag you’re dealing with (for example, “officially from Udemy” or “officially from the instructor”), as long as long as as you’re dealing with active coupons that get you a better price.

How can you get a G&BDTOF discount from Yu-kai Chou?

If you’re really serious about getting “Gamification & Behavioral Design: The Octalysis Framework” for the cheapest price possible, then perhaps one of the most powerful things you can do is get a coupon code straight from Yu-kai Chou, instead of waiting for a Udemy sale.

To do this, you can use either the direct approach or an indirect approach to try to get your discount.

With the direct approach, the big idea is to simply get Yu-kai Chou’s contact info in some way or another (whether it’s email, or Twitter, or whatever else).

Then you send a message saying something like “I’m interested in enrolling in Gamification & Behavioral Design: The Octalysis Framework. Do you happen to currently have an active coupon code for it that I could use?” (And then, hopefully, you’ll get a reply with your discount code.)

On the other hand, with the indirect approach, you join Yu-kai Chou’s mailing list, if you can find it, and then you hope that at some time G&BDTOF will be promoted to you at a discount.

By far, the more powerful approach is the direct approach, because it tends to get results faster. But you can experiment with the indirect approach and see if it works for you.

Can you get G&BDTOF for free?

Of course, the best possible price for the G&BDTOF training is free! As in, you pay no money whatsoever.

And guess what? Sometimes Udemy instructors provide coupon codes that enable students to take their courses for free. So, perhaps it’s possible that Yu-kai Chou has done this.

Basically, if you’re trying to get this program for free, you will want to search for the course’s name along with other words like free coupon, or 100 off coupon.

For example, you might do a google search for “Gamification & Behavioral Design: The Octalysis Framework free coupon” or “Gamification & Behavioral Design: The Octalysis Framework 100 off coupon” and see what happens.

But keep this in mind: often, Udemy teachers will offer a free coupon for their course when it first opens to get some publicity and reviews. And then, after a few days, they’ll make the coupon expired.

So even Yu-kai Chou has offered free coupons for G&BDTOF in the past, the odds are likely they will all be currently expired. This is a common pattern that we have found.

What about a G&BDTOF free download?

It’s important to understand that there’s a difference between getting full access to the G&BDTOF training for free legally with a free coupon code vs. finding a way to download G&BDTOF illegally.

If you really want to go the download route, you can do a google search for something like “Gamification & Behavioral Design: The Octalysis Framework download”.

And if that doesn’t get you the results you want, you can add the word “free” to your search.

For example, perhaps you could do a google search for “Gamification & Behavioral Design: The Octalysis Framework free download”.

However, even if you get some results from these searches, we do not recommend that you take this course of action.

First of all, there are some shady sites out there that could be trying to infect your computer.

Second, Yu-kai Chou created this course and deserves monetary compensation for it.

And third, if you go the free download route, you’ll be missing out on a lot of value, because you won’t be able to ask the instructor questions or interact with the other 7,529 students enrolled in the program.

Can you get a refund on Gamification & Behavioral Design: The Octalysis Framework if you don’t like it?

Let’s say that you used our tips above, and you were able to buy the G&BDTOF training at a fantastic discounted price. So at this point, you’re super excited.

Then, you actually dive into Yu-kai Chou’s course, and you discover that it just isn’t for you for whatever reason.

And now you’re super bummed, because you feel like it wasn’t money well spent.

Well, guess what?

Udemy offers a rock solid 30 day money back guarantee on all their courses, so you can get a refund on G&BDTOF no matter what. And this means there is absolutely no risk.

Indeed, even if you left a super negative, critical review on the G&BDTOF training, and then asked for your money back, you’d get a refund. For better or worse, there’s nothing Yu-kai Chou could do about it, since it is simply Udemy policy.

To sum it up: yes, you can get a full refund, so at the end of the day, don’t worry about the possibility of purchasing G&BDTOF and not liking it, since you can always get your money back.

What is OCP’s overall rating of Gamification & Behavioral Design: The Octalysis Framework?

During this G&BDTOF review, you’ve learned about some of the unusual ways we like to evaluate courses, such as with The 30 Second Test and The 15 Second Bio Test.

So our overall review process is perhaps a little unusual and different from other reviews out there. Keep this in mind when you consider the overall rating / score that we have given this course.

Anyway, after taking a look at the G&BDTOF training, the instructor, Yu-kai Chou, and reading what other students have said about this program, we give it an overall rating of 4.7 out of 5.

Ultimately, though, what matters most is what you would rate it based on the same criteria.

What are some potential alternatives to Gamification & Behavioral Design: The Octalysis Framework?

If you like this course, you might also be interested in:

1. Blender Modelling Series – Volume One

Learning how modelling works in Blender 3D

Taught by Joe Baily, 3D Artist, qualified teacher and coach

2. Learn SOLIDWORKS Basics by practicing 45 exercises

Master SOLIDWORKS Basics & Move to an Advanced Level by Practicing 45 Exercises.

Taught by Ahmed Abdellatif, Mechanical Engineer, University Instructor

3. Learn Cinema 4D: Low Poly Wolf

Start learning Cinema 4D by creating a Low Poly Wolf in this quick and easy course.

Taught by Jonathan Lam, Marketing Artist | Concept Artist | Graphic Designer

4. Web Design Modern SinglePage Website from Scratch Bootstrap

Guide to learning how to create websites, using Bootstrap. Real world web design step by step guide to HTML CSS design

Taught by Laurence Svekis, Instructor, 18+yrs Web Experience

5. Learn 3ds max and vray : Making of House in the Forest

Create stunning images with 3DSMAX, V-ray and Photoshop. you’ll be able to create 3d visualizations in less then 2 hours

Taught by Maamir Houssam Eddine, Architect and 3d visualizer

TLDR: Just the quick facts about G&BDTOF

Okay, if all of this was Too Long Didn’t Read for you, here is the Cliff’s Notes version of what G&BDTOF’s online training is all about:

G&BDTOF coupon & course info

Course Name: Gamification & Behavioral Design: The Octalysis Framework

Subtitle: Learn the 8 Core Drives that motivate us all (beyond Points, Badges, and Leaderboards)

Instructor: Taught by Yu-kai Chou

Category: Design

Subcategory: User Experience

Provided by: Udemy

Price: $194.99 (before discount)

Free coupon code: Get Udemy coupon code discount at top of page (no charge for coupon, especially since we are compensated for referrals via affiliate marketing)

G&BDTOF review info & popularity

Prior to July 18, 2026…

Students: 7,529 students enrolled

Ratings: 3,264 reviews

Rank: ranked #187f in Udemy Design Courses in Udemy Design Courses

Rankings tip: rankings change all the time, so even if Gamification & Behavioral Design: The Octalysis Framework is a bestseller or one of the top Udemy courses one year, it doesn’t mean it will be a top Udemy course the next year

G&BDTOF final details

Languages: English

Skill level: All Levels

Lectures: 21 lectures lectures lessons

Duration: 3 total hours hours of video

What you get: Understand how the brain works

Target audience: Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.

Requirements: There are no real requirements before starting this course.

Access: Lifetime access

Peace of mind: 30 day money back guarantee

Availability: available online, as well as on iOS and Android

Download options: check course to see if you can download lessons