We’re big fans of Udemy.
After all, where else can you find such a great variety of courses that improve your skills?
Anyway, over the years Udemy has experimented with various pricing changes, just as all businesses do.
The latest pricing change is a little more interesting and unusual, however.
The new experiment: a coupon is not a coupon
So here is part of Udemy’s new strategy: Udemy coupons will still work, but they won’t work the same for everyone.
What does this mean?
In short, if you use a Udemy coupon, and you’re already an existing customer, you might get a different price than a new Udemy customer.
So, for example, your friend who has never taken a Udemy course before uses a coupon and gets a course for $10 instead of $50.
But you’ve taken lots of Udemy courses, and you use that exact same coupon, and you get offered that exact same course for $15 instead of $50.
It’s interesting, isn’t it? The coupon still works for both people (you both get discounts) but it works differently for both people.
How big of a discount will you get on Udemy courses?
In this example, we’ve used the new coupon price of $15 for existing Udemy customers. But Udemy could literally experiment with any price point. Like $19, for example.
Want to see how these pricing changes are affecting you?
And as of May 27, 2017 or later, don’t be surprised if your friend clicks on the same link and gets a different price!