Coupon & course info
Course Name: How to Build Habit-Forming Products
Subtitle: Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.
Instructor: Taught by Nir Eyal, NirAndFar.com
Subcategory: User Experience
Provided by: Udemy
Price: $99 (before discount)
Free coupon code: See above (no charge for coupon)
Review info & popularity
As of February 25, 2016…
Students: 6,256 students enrolled
Ratings: 121 reviews
Rank: ranked #42 in Udemy Design Courses
Brief course description
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, author of “Hooked: A Guide to Building Habit-Forming Products” shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the “Using Neuroscience to Influence Human Behavior” course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called “the Hook Model.” The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
(Read more about this course on the official course page.)
Nir Eyal bio
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
(Learn more about this instructor on the official course page.)
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Final details for this Udemy course
Skill level: All Levels
Lectures: 7 lessons
Duration: 2 Hours of video
What you get: Participants will learn the common design patterns of habit-forming products.
Target audience: This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.
Requirements: Students should have an existing product or an idea for a service they'd like to develop into a habit.
Access: Lifetime access
Peace of mind: 30 day money back guarantee
Availability: available online, as well as on iOS and Android
Download options: check course to see if you can download lessons