Coupon & course info
Course Name: Acumen Presents: Dan Ariely on Changing Customer Behavior
Subtitle: How social entrepreneurs can harness the principles of behavioral change to reach more customers and create impact
Instructor: Taught by +Acumen Courses, Global Learning Community for Social Change-Makers
Provided by: Udemy
Price: $100 (before discount)
Free coupon code: See above (no charge for coupon)
Review info & popularity
As of January 2, 2017…
Students: 767 students enrolled
Ratings: 220 reviews
Rank: ranked #125f in Udemy Business Courses
Brief course description
Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.
This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. His research shows that when people make small adjustments to their environment or their daily routines, they can generate new use patterns and trigger better decisions that improve health, education, financial wellbeing, environmental preservation and other forms of social good.
By drilling down to specific behaviors that your customers need to perform to use your product or service in the intended way, you’ll uncover new opportunities to redesign elements of the experience or motivate people to take required steps.
(Read more about this course on the official course page.)
+Acumen Courses bio
Acumen is a non-profit changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $88 million in 82 companies across Africa, Latin America and South Asia and was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies in 2015. We also run +Acumen, a global learning community for social change-makers. Be an effective force for change with Acumen’s online courses and chapters.; Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty. His latest book–Payoff: the Hidden Logic That Shapes Our Motivations–comes out in November 2017.
(Learn more about this instructor on the official course page.)
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Final details for this Udemy course
Skill level: All Levels
Lectures: 35 lessons
Duration: 2 hours of video
What you get: Map your customer’s behavior journey
Target audience: Aspiring or active social entrepreneurs looking to design smarter products and services to achieve social impact
Requirements: There are no prerequisites for this course. Students will need a sense of self-motivation to actively complete course activities.
Access: Lifetime access
Peace of mind: 30 day money back guarantee
Availability: available online, as well as on iOS and Android
Download options: check course to see if you can download lessons